Bucks New University
Bucks New University has over 9,000 students based at two campuses in High Wycombe and Uxbridge. There are two faculties – Society & Health and Design, Media & Management.
In an increasingly competitive Higher Education environment, following fee increases and AAB quotas, having a strong and differentiated brand is critical.
We undertook a comprehensive brand, image and communications research, development and
validation programme, to determine the optimal
brand proposition, definition, market positioning
and points of distinction.