Just how strong is confidence in your corporate brand?

Con-fi-dence [kon-fi-duhns] noun 'The feeling, or belief that one can have faith in, or rely on someone, or something'.

Confidence is a word that's in rather short supply at present; except when featured in headlines such as: 'Sharp fall in......'; '......evaporates'; '......at its lowest for 30 months, survey shows'; or 'Eurozone crisis hitting British business......'

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