Travis Perkins plc is the UK’s leading building, heating & plumbing merchant and home improvement group.
StrategicFusion was tasked with undertaking a comprehensive review of its own brand products portfolio.
We undertook a full audit and perceptions’ evaluation of the merchant brands; the branch service experience; and assessed their respective product lines, brands and own brands.
From our insights, we created a detailed map of the existing portfolio structure and identified opportunities to either streamline, or refocus the portfolio more effectively.
Stronger brand management and best practice guidelines have been introduced to help drive future marketing activity and focus.