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Bucks New University

Bucks New University has over 9,000 students based at two campuses in High Wycombe and Uxbridge. There are two faculties – Society & Health and Design, Media & Management.

In an increasingly competitive Higher Education environment, following fee increases and AAB quotas, having a strong and differentiated brand is critical.

We undertook a comprehensive brand, image and communications research, development and
validation programme, to determine the optimal
brand proposition, definition, market positioning
and points of distinction.