The Go-Ahead Group

Go-Ahead is one of the UK’s leading providers of quality public transport, employing more than 23,000 people with over a billion passengers travelling on their buses and trains each year.

StrategicFusion was asked to create a set of posters depicting the Group’s vision and values. We developed a concept that used iconography to visually express not only their values, but also particular areas of their business, together with a distinctive typographic style that reinforced the key messages.

The posters were produced in a large format to create
a sense of impact within their environment.