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Headquartered in Florida USA, Q4 is an independent, world-class manufacturer and provider of innovative visual display systems and services to the global flight simulation and training industries.

Proprietary research undertaken by StrategicFusion had demonstrated that Q4’s brand image was failing to do justice to its state-of-the-art, technology offering and, with a new CEO appointed, the decision was taken to re-brand the company.

Having agreed a new corporate positioning - based around the concept of ‘Visual Innovation’ - StrategicFusion’s design teams created a wide ranging selection of identity concepts, before recommending the Q4 mark, with its emphasis on dynamic, precision (projection) technology.

Implementation included a full suite of corporate stationery, sales & marketing support materials, corporate brochure and new interior / exterior factory and office signage.