Since 2003 when we created the ‘fusion’ concept, we’ve used it to help over 100 corporate clients from around the world – in many different markets – extract greater value from their brand.
And in today’s digitally-driven world, it still remains at the heart of how we think and what we do. In fact, we believe it’s now more relevant than ever before.
As you might guess, with a name like ours we believe that world-class brands are built from seamlessly integrating:
The winning of hearts… with the winning of minds.
We’ve built our reputation through working with many of the world’s leading companies; that experience has enabled us to deliver against our own promise - solving complicated brand problems, with the minimum of fuss and maximum effectiveness.
In short, making the complex... simple.
We fuse business strategy & brand consulting, with creative expression & brand engagement.
Our researchers like nothing better than ‘to get under the skin’ of a brand:
Having established the ‘where to’, our consultants and creatives then tackle the ‘how to’ via:
Our Enbranding™ process is more than a marketing term, it’s a proven approach to delivering added value at every point of the brand journey.
And the obsession with ‘En’?
It means ‘to cause to be something, or cause something to happen’… which is what we see ourselves as being about. Making brands ‘be’.
Envisage: interrogate, understand and define the exact nature of the business & brand challenge... set the strategy; create the ‘road-map’.
Enhance: explore and find the optimum strategic & creative solution... build on existing brand strengths & equities. Although if necessary, consider dramatic change.
Enable: ‘make it happen’, internally and externally... embed the brand and ‘bring it to life’ at all touchpoints. Improve processes and service delivery.
Engage: involve and learn from your stakeholders, both internal and external... taking them with you, every step of the way.
We work efficiently and cost-effectively. Because the fusion concept not only applies to what we do, but also how we do it: