Insights

Our latest articles

Apr 27, 2021

More than at any time, we live in an age of brands and branding - from ‘traditional’ product and service-based brands... to digital and e-brands; lifestyle brands; political brands; and branded personalities and individuals.

Apr 1, 2021

Sustainability delivers real corporate value... ...but the communications’ challenge is much more than “just tell people what we’re doing”

Feb 22, 2021

How do cooperatives earn the ‘brand value’ that their status deserves?

Jan 3, 2021

With the prospect of another lockdown looming (albeit lite-r than the last), it’s perhaps even more of a challenge to imagine what the ‘new normal’ might look (and feel) like.

Nov 6, 2020

During times of corporate change, what should your communications and branding strategy be? Many of our clients are asking themselves - and us - what they need to do and say differently in order to reflect their sense of self.

Oct 24, 2020

‘Top-down’ communications will only inform. Lasting change comes from a ‘bottom-up’, interactive approach

Sep 29, 2020

Acquisitions. Mergers. Divestments. Joint-Ventures. Partnerships. Business unit expansion. Business unit consolidation. Positioning and repositioning...

Aug 27, 2020

As companies and brands look towards an uncertain future... how can they plan with confidence?

Jul 2, 2020

Companies must go ‘beyond research’ to truly understand what makes them different and creates appeal

Mar 29, 2020

Post financial crisis, and with life slowly returning to the mergers and acquisitions market, the subject of how to successfully integrate two (or more) separate entities and brands has become - once again - a hot topic.

Mar 12, 2020

An IPO presents a number of positioning and communications’ opportunities for any corporate brand, as it’s the one time (depending on the size of the organisation) that media coverage is pretty much guaranteed.